The homebuilding company partnered with Amazon to create “Experience Centers” in their model homes that will let customers use a slew of Amazon devices like Dash buttons, Alexa, and Echo in an organic, intuitive environment.
Visitors have control over lights, temperature, shades, and household items via Dash buttons. In-home contractors can also be scheduled for tasks such as repairs and cleaning.
The cities that will receive model homes equipped with Amazon products include Atlanta, Dallas, Los Angeles, Miami, Orlando, San Fransisco, Seattle, and Washington, D.C., and the company says more are coming after these.
In addition to the model houses, each of the new homes Lennar builds will be equipped with Alexa as of this month. That means that approximately 35,000 spread out across 23 states will be sold with built-in Amazon devices in 2018. Homeowners will just have to select a service provider to activate their account in this system.
“This will be the hallmark of why we buy a new home,” David Kaiserman, president of Lennar ventures said in USA Today. “It’s an important step in the mass adoption of all these technologies.”
Amazon decided to work with Lennar because of its ability to demonstrate the Alexa experience within driving distance of millions of customers, Nish Lathia, general manager at Amazon Services, said to Dallas News.
This model homes will be staffed with Amazon employees who can demonstrate all the possibilities with the device.
“We wanted customers to experience a real home environment that showcases the convenience of the Alexa smart home experience, great entertainment available with Prime, and Home Services,” Bhavnish Lathia, general manager, Amazon Services, said in a statement to TechCrunch. “We are excited to extend our relationship with Lennar with the launch of Amazon Experience Centers. As one of the nation’s largest homebuilders, Lennar offers the potential to enable this experience within easy driving distance of millions of customers.”