Reclaiming $150 Billion, One Person At A Time (Andrew Farah,

On September 13th, 2018, Andrew Farah, CEO of Density, gave a keynote presentation at the 3rd Annual DisruptCRE San Francisco conference titled “Reclaiming $150 Billion One Person at a Time.” 

He identified 3 key trends where measuring space will have a major impact.

1- The HQ Problem

2 – Security

3 – Anonymity

The HQ Problem

“Roughly 41%  of all leased or owned corporate office space in the US is vacant but paid for. That’s 10.9 billion square feet in the US and 4.4 billion is empty. It’s not that they don’t know they have a problem they just don’t know which 41%”.


Solving the problem of Tailgating: when two people walk through the door but only one badges in.

Most instances of tailgating are actually just employees being polite. These are not people trying to intrude on corporate space, it’s usually just another employee who hasn’t badged in. It’s perfectly appropriate to open the door for someone.”


Farah explains the scenario that within large offices employees are wandering around looking for conference rooms that are available.

“Being able to have access to the amenities you need when you need it is something that causes a lot of frustration and wasted time but it’s actually really expensive. We had a company tell us they are going to spend roughly $9 million dollars this year on employees wandering around looking for an available conference room and that seems like an eminently solvable problem.”

He explains when they did a deployment, someone wanted to find out how the employees would respond to cameras being employed. Farah says “We are not a camera. We are truly anonymous. We don’t know who you are, we can’t tell gender, age, ethnicity. We have no idea who the person is but we do know if you’re human and if we should count you. “

He went on to ask the question, why build any space without knowing how it gets used?

“It’s our perspective that if New York knew how New York was used, then New York would design itself differently. The question becomes, how quickly can you get a device into all those relevant human spaces. This is not just relegated to the US, the impact is colossal. We have trillions of dollars in physical infrastructure and very little visibility of how that space gets used.”

Farah left the audience with this statement, “The largest companies in the world are making people count to the space around them.”